Finding businesses willing to host young employees can be one of the biggest challenges for counties running summer youth employment programs. The good news? Sometimes finding more employers is just about telling a better story.
Here are a few proven ways to generate interest and encourage more companies to get involved:
-
Let participants tell the story. Short social media videos featuring current participants sharing how the program benefited them are often more persuasive than any brochure.
-
Highlight the talent pipeline. Paid internships aren't just summer help. They may end up being future employees after they graduate.
-
Bust the myths. Create a one-page handout addressing common misconceptions about hiring young workers.
-
Celebrate success. Spotlight businesses that have had positive experiences through newsletters, social media, or a "Worksite Partner of the Month" feature.
-
Recognize employer champions. Public recognition, awards from civic organizations, and shout-outs at community events help businesses feel valued while encouraging others to participate.
-
Take your message directly to employers. Lunch-and-learn events, postcards, and employer success stories can help demonstrate the real business benefits of participating.
The most successful youth employment programs don't just recruit employers. They build lasting partnerships by showing businesses the impact they can make while strengthening their future workforce.
